【メイキング】2024年春・夏カタログ撮影裏話

[Making] Behind the scenes of 2024 Spring/Summer catalog shooting

Our catalog starts working approximately 5 months before publication.
We will solidify the image of each brand, select models and shooting locations, coordinate the products to be published, etc., etc., etc. We will have a number of meetings with the director who is in charge of catalog production, and then we will prepare for the day of the shoot.
Recently, I often shoot three brands over two days.

When shooting outdoors in winter, the cold and weather are the biggest concerns.
For some reason, when the director and I get together, there's a high chance of rain...and I'm always excited to get to the shooting day.
This time as well, we started shooting while staring at the suspicious sky.
I was nervous because the wet roads created a rainy season-like atmosphere, and how the rain marks on the walls matched the atmosphere of the product, but in the end the photos turned out to be very good. I did.






Guillemon's fabric is called ``Green Bottle,'' so I put a green bottle on it, and (in the last catalogue) when the fabric was called ``Dog-Wan Cookie,'' I had a dog appear. I shoot while being playful.
I hope you look forward to seeing what it will be like next time!



Each time, our catalog creation team works hard to create a catalog that highlights the individuality of each of the three brands.
We hope that you will enjoy this catalog as well.


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