When making clothes, there are always "constraints".
The list goes on and on, but this time I will talk about two.
The first is related to the customer's age and body type.
I can't say it unconditionally, but I don't have any worries about my body shape in the younger generation,
If the trend is the main focus, it is possible to some extent to make it cute and cool.
However, in the case of the Giemon generation, this is not the case.
If you are worried about your body shape and follow trends too much, you will become disproportionate to your age,
It can also be vulgar. Also, comfort is important.
Dressing up also means “to make yourself look better”.
The clothing of the Giemon generation skillfully covers body concerns and incorporates trends moderately.
Conscious of expressing feminine cuteness and beauty,
It must be comfortable to wear.
The second is the issue of compatibility between design and materials.
Since Giemon is a Kurume Kasuri brand, we naturally use Kurume Kasuri to make clothes.
Kasuri is a luxurious and wonderful material that is woven using many processes and techniques.
However, due to the texture, fabric width, and cotton fabric,
I really think that it is a very difficult material to give shape to the first thing.
General apparel manufacturers plan with designs and materials that are compatible with each other,
Giemon thinks about the design based on Kasuri.
So, what should we do to improve compatibility between the two that are not compatible?
It's always an annoyance, but I'm conscious of how to make it look better, and I use various techniques to tie the two together.
(Although it often doesn't work).
Finally, the sewing factory's technique is added to create a "nice girl".
With "aesthetics", design one item and draw a pattern,
With the help of kasuri and sewing factories, we are facing "restrictions".