Iori is a company that pursues the possibilities of towels as a towel specialty store in Dogo, a famous hot spring town in Ehime Prefecture. Imabari, located in the northern part of Ehime Prefecture, is a nationally known production area for towels, and "Imabari Towel" has become a brand.
Iori, who handles Imabari towels that inherit such traditions and techniques, will open a pop-up store for a limited time where you can put Kurume Kasuri, which is also a traditional craft!
The period is from August 18th (Friday) to August 28th (Monday) The location will be held at Iori Main Store 20-21 Dogo Yunocho, Matsuyama City, Ehime Prefecture 790-0842
At Giemon, we have a large number of stores that can be worn as daily wear, such as "monpan", "appappa", "kappogi", "blouse", "bags and accessories".
Please stop by when you come to the area.